... a self-consciously pretentious American's take on American consumption...

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Sunday, February 28, 2010

Response to Proust's Madeleine

One of my earliest childhood memories includes filling a volcano-shaped pile of mashed potatoes with buttered corn and peas at my grandmother's house, copying the technique from my dad. So far this week I have had corn pudding at a soul food theme lunch, corn in burrito at Chipotle, as well as high fructose corn syrup used in a majority of consumable products. I've read about the prized maize Belezians offer to John Lloyd Stephens on his expedition in my American Exploration class. Even from before the nineteenth-century rise of commodification and emergence of market culture, corn was a valuable asset to survival. There are many politics surrounding corn. I remember reading a newspaper article in high school about the skyrocketing prices of corn tortillas in Mexico due to the incrased shift in using corn for ethanol production. Corn permeates both our food-consumable world as well as many other aspects. I am particularly interested in genetically modified foods, as Monsanto's manipulation of corn is an interesting case.

In Michael Pollan's book The Omnivore's Dilemma, he discusses the "Pioneer Hi-Bred 34H31" (36). Genetically modified organisms have become favorable to farmers because they enable a higher yield, yet their cost is exponentially higher. The organisms planted are designed prominently to produce insecticidal properties internally. The production quantities are essential in a contemporary America as so many products and a growning population require more and more with the same area of land available which is not realistically feasible. Monsanto poses the question "How can we squeeze more food from a raindrop?" in an advertisement in The New Yorker (Nov. 9, 2009). First of all, I don't understand why this publication advertises Monsanto because Michael Pollan- an opponent of the company's practices- is a contributor to The New Yorker. This is yet another hypocracy of advertising culture. More importantly, in the ad the company asserts that their products yields more crop production while using "1/3 less water per unit produced" (3). This is superficially positive, as less water might be used, yet genetically modified organisms, in this case corn, produce insect repelling toxins. How can this be any better for human consumers, as well as the biosystems that these crops penetrate?

Corn is one of those "all-American food" sources that numerous American traditions are founded on. What sits between the stuffing and mashed potatoes at Thanksgiving? The corn, of course! In attempting to provide a consumer base as well as maintain an image of plenty and wholesomeness that is uniquely American, corn is becoming a toxic entity.

1 comment:

  1. The ones that always get me are the ads for furs and luxury watches next to New York Times Magazine in-depth color articles about the new poverty in Appalachian or inner city loss of jobs....

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